Tck Tck Tck (Beds Are Burning): Time For Climate Justice Campaign

Written on September 30, 2009

Dipdivers check out this very important and significant music video by The:Hours.

More than just a music video, this is a virtual “musical petition” which will aim to influence those in power in all countries to make vital decisions when it comes to the United Nations meeting in Copenhagen on the 7th December 2009, when they will decide how to replace the Kyoto protocol.

The Tck Tck Tck campaign, and it’s song “Beds are burning” is an effort on the part of Mr Kofi Annan, former Secretary General of the United Nations and Nobel Peace Prize winner. Teaming up with Euro RSCG Worlwide, they have launched this six month campaign to raise awareness when it comes to the state of our planet and what is to come next.

The track, a cover of Midnight Oil’s 1987 hit classic, features a large and wide array of celebrities who have become involved with the music video and contributed both their image and voices to the track, with many more to come.

Some of you may be aware that Midnight Oil’s track was a political protest song urging the “Western World” to give the land back to Native Australians. This more recent version however, follows the same pattern however pushes us all to be aware, natives of this earth to reclaim our planet, with ownership and responsibility, starting the revolution against the Industrial and Corporate big wigs by forcing them to pay for the damage inflicted as a result of carbon dioxide emissions from all over the world.

The song and its music video will be released as a free download on October 1st, with the support from major media outlets, brands, and organizations to ensure a truly global reach. "Climate change is a serious and universal problem that we all must face and music is the universal language, capable of transcending beyond cultures, generations, religions and race. A song or an artist truly has the power to translate a message or a movement more than any politician or world leader can on a global scale. This is why we believe that by creating a song for Mr. Kofi Annan and the Tck. Tck. Tck. initiative, we will be creating a voice for all of us who deserve to have a say leading up to Copenhagen in December this year.

The goal is to draw enough attention to an event that will affect the rest of our lives one way or another", says Alexandre Sap, CEO of The:Hours. People around the world will be able to show their support to this movement by downloading the song, giving it airplay, and leaving a personal message at the time of download.

A “musical petition” that is much needed.

Visit the website now at http://www.timeforclimatejustice.org/ for more information on the project - how you can get involved and do your part for your planet AND download the MP3!

Make yourselves heard. The time has come.